Med Mart takes the complicated process of plastic surgery and simplifies it with their app through this video, complemented by unique 3D animation.
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This video from Med Mart App does a great job of breaking down how to use their app. Interestingly, there are absolutely no spoken words! Slack evidently takes the saying “actions speak louder than words” very seriously. The visuals are bright, creative, and enticing, which hooks the audience in for the duration of the 53 second video. Slack’s video did a great job of demonstrating how their product fits in to this relatable scenario without being overly promotional. This video created by Slack does a great job of reinforcing that a busy work life is a common issue by going through a typical work day for the average person.
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Slackĭriven in part by the millennial generation, relatability plays a huge role in their decision making process. Sometimes it’s good not to take yourself too seriously.
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Ultimately the ad is successful at achieving its ends because it makes something as seemingly boring as razors funny and memorable. The ad doesn’t hold back-it’s got it all, a bizarre-o pitchman (the real-life founder), swearing, irreverent visual gags, and even references to polio.
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But in Dollar Shave Club’s case, they understood their audience and utilised humour to their full advantage by going viral with this video that really boosted their success-the company was later bought by Unilever for $1 billion ! If you’re too provocative with swearing or risqué content, you risk alienating large swaths of your audience. Of course this is often a double-edged sword. Sometimes it pays dividends to push the envelope with your message. Bottles of wine? Chocolate? Gourmet coffee? Fresh-baked cookies? Those are products that sell themselves, and the animators did a good job of rendering their appeal in just over a minute runtime. The idea of giving a gift just because appeals to the better parts of the human condition. This video does a good job of mixing customer examples and warm animations to deliver a positive message paired with inviting images. The humour they use was so relatable to their audience of creatives working in advertising and marketing, it’s no surprise the video was shared in huge numbers, attracting media coverage and going viral in a short space of time. They decide to poke fun at the tendency of modern marketing to use the same old, clichéd footage in so many campaigns, but in a bold and funny way.
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The results should yield many teachable lessons to help take your content marketing efforts to the next level in 2020.ĭissolve incorporates cynical humour in a simple, yet hilariously impressive video. We’re going to take a look at some of the best recent explainer videos and analyse why they were so successful. The data proves that video marketing is the future-don’t let your brand fall behind the curve! If you need more motivation, consider this: The average person watches more than an hour and a half of online video content per day -that’s a ton of potential exposure! Also, YouTube mobile video views grow 100% every year. That means there’s a wide variety of design options and emotional tactics to communicate your businesses’ message. They also come in all genres, utilising comedy or drama depending on the theme. So what better delivery device for your branded message than video?Įxplainer videos are bite-sized bits of video content, often around one to two minutes in length, and they come in many forms, from traditional animation, to 3D, to live-action and more.
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Some half a billion people watch videos on social media every day and very soon, video traffic will represent 80% of all consumer online traffic. The statistics regarding the popularity of video marketing don’t lie-and if you’re not on the bandwagon now, you’re missing out on the future of marketing.